The Executive Leadership
Meet our team of seasoned telecom professionals, visionaries, and futurists who lead us to introduce disruptive technologies and innovative programmable solutions in the market that is evolving and undergoing significant changes
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Graham Woolfman
Non-executive Chairman

Graham is a Fellow of the Institute of Chartered Accountants in England and Wales. He has over 25 years’ experience in advising and supporting growth businesses in financial and commercial managemen. Graham has worked with companies across a range of sectors, including renewable energy, software, technology, medical-related, retail and consumer, general service based, and financial services sectors. He is a director of a number of private companies, and has served as a director of AIM quoted and LSE listed companies.

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David Levi
CEO

Over 25 years in the telecom industry, with vast technical and business experience in different networking technologies and protocols, Ethernet and PON. Prior to Ethernity, David was the founder of Broadlight, a company that developed BPON and GPON components and was acquired by Broadcom (BRCM) for $230M. David made several GPON protocol related inventions and holds two US patents registered in his name. Prior to that, David worked at ECI Telecom, RAD, Tadiran Communications, and Dynamode.

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Shavit Baruch
VP R&D

Over 25 years in telecom and datacom, with vast technical experience in different networking technologies and protocols, both at components and system level. Prior to Ethernity, Shavit served as Chief Architect at Native Networks (Metro Ethernet solutions). In 2001, Shavit has founded Crescendo Networks, a start-up company enhancing data center applications performance. Prior to that, Shavit served as R&D Director for broadband transmission cards at ECI Telecom, and at Lannet, acquired by AVAYA, designing Ethernet switches on silicon.

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Mark Reichenberg
CFO

Mark’s duties include Group Financial Management as CFO, risk management, maintenance of internal controls, governance, special projects and corporate transactions. Previously Mark was of VP Business Development and CAO of the Magnolia Silver Jewellery Group Ltd, CFO of GLV International Ltd, and Group Financial Director of Total Client Services Ltd. Mark has held various senior financial director positions in retail, wholesale and logistics. Mark is a qualified Chartered Accountant from South Africa and holds a B.Acc degree from Wits University.

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Neil Rafferty
Non-executive Director

Neil has spent the majority of his career in the telecoms and technology sectors holding a variety of senior executive positions. These range from being CEO of Easynet, CEO of Priority Telecom, and CEO of UCS. He was also Global Operation Director at Cisco Systems. Latterly he has been advising early stage companies across a variety of sectors helping them implement growth strategies. He is currently an Advisory Board member at both Hidden Planet and Fitle. Neil holds a BA (Hons) degree from Newcastle Polytechnic.

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Chen Saft-Feiglin
External Director

Chen Saft-Feiglin is a lawyer and notary admitted in Israel with more than 20 years of experience in commercial law, insolvency and recovery procedures, as well as 15 years of experience as a business and family mediator and family business consultant. Chen is the founder and owner of Chen Saft People, Processes and Enterprises. Previously, Chen was a partner at Saft Walsh Law Offices. Chen holds an LLB from Bar Ilan University and an MBA majoring in business and managerial psychology.

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Zohar Yinon
External Director

Zohar is currently the CEO of Bar Ilan University in Israel. Prior to that Zohar held the position of CEO of Hagihon Company Ltd, a position he held from September 2011 to January 2018. Previously, Zohar was the Chief Financial Officer of Israel Military Industries, Ltd. and VP Business Development in Granite Hacarmel Ltd. Zohar has held other roles in Israel’s private and public sectors, including with companies traded on the Tel Aviv Stock Exchange. Zohar holds a B.A. in Economics and an MBA in Business Administration, both from Bar-Ilan University (Israel) and he has graduated in managerial programs of M&A and Corporate Governance from the Interdisciplinary Centre (“IDC”) in Herzliya. He was a member of the CTG global panel of experts evaluating new start-ups in the field of Clean-tech and has served as a board member in a wide range of companies including governmental, private, publicly listed and start-up companies. Zohar served as a Major in the Israel Defence Forces.

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David Levi
CEO

Over 25 years in the telecom industry, with vast technical and business experience in different networking technologies and protocols, Ethernet and PON. Prior to Ethernity, David was the founder of Broadlight, a company that developed BPON and GPON components and was acquired by Broadcom (BRCM) for $230M. David made several GPON protocol related inventions and holds two US patents registered in his name. Prior to that, David worked at ECI Telecom, RAD, Tadiran Communications, and Dynamode.

Shavit-Baruch
Shavit Baruch
VP R&D

Over 25 years in telecom and datacom, with vast technical experience in different networking technologies and protocols, both at components and system level. Prior to Ethernity, Shavit served as Chief Architect at Native Networks (Metro Ethernet solutions). In 2001, Shavit has founded Crescendo Networks, a start-up company enhancing data center applications performance. Prior to that, Shavit served as R&D Director for broadband transmission cards at ECI Telecom, and at Lannet, acquired by AVAYA, designing Ethernet switches on silicon.

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Mark Reichenberg
CFO

Mark’s duties include Group Financial Management as CFO, risk management, maintenance of internal controls, governance, special projects and corporate transactions. Previously Mark was of VP Business Development and CAO of the Magnolia Silver Jewellery Group Ltd, CFO of GLV International Ltd, and Group Financial Director of Total Client Services Ltd. Mark has held various senior financial director positions in retail, wholesale and logistics. Mark is a qualified Chartered Accountant from South Africa and holds a B.Acc degree from Wits University.

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Rob O’Hara
VP Worldwide Sales

Rob brings over 30 years of sales leadership in the networking and semiconductor market, and over the last 17 years, he has focussed on network processors. Most recently, he served a Vice President of Sales at Mellanox Technologies with responsibility for global network processor and multicore sales. Prior to that, Rob served for 15 years as the VP of Worldwide Sales for EZchip Technologies until EZchip was acquired by Mellanox in February 2016 for $811M. Previous roles include senior sales management positions at Conexant Systems and AMD.